A case study of Media Vox Pop applied to a Newsday initiative.



Goal

Newsday adopted Vox Pop to increase engagement with its own online community. The newsroom prepared a video-question for its users and embedded it within a single online article. The video asked people to submit short videos containing advices addressing Donald Trump about its first 100 days of work as newly elected US president. Different opinions were collected, and edited in one single video for its Facebook community..

Solution

Newsday’s innovation editor placed the video-question inside a customised page of the digital site, and shared it on social networks. Users landing on the page, had the chance to directly record and upload a video-message for the newsroom, that would eventually publish it on the website in two simple steps.
Moreover, the newsroom edited some of the comments in one single video that was shared on Facebook and Twitter accounts.



Result


The result is a strongly engaging videos for social media, that was viewed more than 14,000 times on Facebook, above the average view rate of other videos posted on this channel. With a simple, short video produced by Newsday’s newsroom, there was no need for journalists to go down to the street, as the content was spontaneously produced by the online audience itself.