Why User Generated Video is the New Influencer Marketing

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Influencer marketing has arguably been one of the most revolutionising changes to happen in the business world since the dawn of the internet. It came about because of the rising appetite for online content, alongside a simultaneous nose dive in consumer trust of anything corporate, including big brands. However the glow of influencer marketing has dimmed in recent times. Scandals around transparency in sponsored content have opened consumers’ eyes to … Read More

Send video-messages to the President of the United States

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Newsday, the Long Island and NYC daily outlet, triggered some advices for Donald Trump’s first 100 days of US Presidency. Newsday adopted Vox Pop to increase engagement with its own online community. The newsroom prepared a video-question for its users and embedded it within a single online article. The video asked people to submit short videos containing advices addressing Donald Trump about its first 100 days of work as newly … Read More

Why Generation Z Love Video Stories

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Generation Z is the term generally used to refer to consumers born after 1995. Estimated to number some 60+ million, they make up a quarter of the UK population alone. This is the generation that has grown up online; digital natives born with the online world at their fingertips. They are also known as the “self-directive” generation. They don’t want to be told what to do or how to think. … Read More

5 Ways to Turn Your Customer into an Influencer

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When influencer marketing first started making waves it was mainly focussed on reaching the audiences of people with very big followings. This usually meant paying to partner with celebrities or trying to build relationships with journalists. But this has evolved significantly in recent times. Now, anyone with even a small authority among their peers or following can be an influencer, because we have learned that motivating one person to action … Read More